So you have been building and growing your email list, but the worst starts to happen, your engagement starts to decline and you start to receive more hard & soft bounces. Well if this sounds like you then it’s time to clean your email list.
Why You Need To Clean Your Email List in 2022
So you have been building and growing your email list, but the worst starts to happen, your engagement starts to decline and you start to receive more hard & soft bounces. Well if this sounds like you then it’s time to clean your email list.
Some people also call this email cleansing, email scrubbing and email validation, whatever you like to call it this process is essentially removing outdated emails, spam accounts and unengaged recipients to increase your engagement rates and wider ROI.
So let’s get down to business
Why Keep An Email List Clean?
Well of course there are many reasons for keeping it clean, a high engagement rate being the main one. Maintaining a clean list will also boost your IPR also known as inbox placement.
So Why Is My Email List Dirty?
There are many reasons why your list gets dirty, from human errors to duplicate emails from spam signups to unengaged users who are no longer interested in your product. We recommend at least cleaning your email list every six months but it’s not uncommon for this to be every three.
By ridding these ‘dirty email addresses’ you will have a squeaky clean set of email addresses and hopefully engaged users which in turn will help you get better conversion rates.
Why you might think deliverability might be the most important thing and the results of your campaign are key but essentially you could be doing long term damage to your sender reputation. This could make you look like a spammer which would, of course, affect the return on investment and again IPR (Inbox Placement) aka landing in the Promotions tab of a Gmail which many email marketers are looking to avoid.
Email Cleaning / Scrubbing, rub-a-dubbing will help you swerve the above and will help improve your open rates, click-through rates and any other deliverability records.
6 Email List Cleaning Best Practices
1. Plan Your List Cleaning Process
2. Set Up A Double Opt-In
3. Create a Criteria For Unengaged Subscribers
4. Deeper Segmentation
5. Plan A Re-Engagement Campaigns
6. Always Have A Clear Unsubscribe Button
Need a Helping Hand? Acme can provide advanced Email List Cleaning Today
Acme Ecards Email Cleaning Features
- Additional Insights
- Advanced File Control
- Remove or Isolate Duplicates
- Email Network Information
- Identify Free Mail Hosts
- Identify Role Accounts
- Identify address
- Identify alias
- Identify subdomain
- Identify TLD
- Identify host
- Identify domain
- Identify FQDN
- Identify network
- Identify valid DNS records
- Identify MX records
- Identify reachable SMTP server
- Identify Bad Syntax
