We know every brand, industry and inbox strategy is different, but we also know there are some best practices that can be applied across the board. Acme Ecard takes a look at some of the biggest revelations from 2021.
What Can Be Learnt From Successful Email Marketers in 2022?
We know every brand, industry and inbox strategy is different, but we also know there are some best practices that can be applied across the board.
Acme Ecards takes a look at some of the biggest revelations from 2021.
1. Optimism
With a whopping 97% of Digital Marketers saying email will be vital to the success of their strategy in 2022 it’s time to focus on your campaigns. What this really means is is Email marketing is directly linked to the success of other marketing channels.
Email marketing is pretty much the norm in both our personal lives and at work, it’s become so normal in fact we sometimes don’t realise its impact.
This is why we are starting this list with optimism that way you’ll be more than likely to use this channel of marketing to its full potential.
2. Engagement
Even the more seasoned email marketer has room for improvement, with the ecosphere constantly moving, new technology being released and big tech companies trying to squeeze tracking and Monitoring (Apple) it’s never been more important to improve engagement with customers via Email.
According to Ascend2’s recent “State of Email” Survey, 46% of leading Email Marketers choose increasing engagement as a top priority. They also ranked the top five elements that they see as vital to increase engagement across their campaigns.
- Content Quality – 64%
- Personalization – 59%
- Responsive Design – 35%
- Call-to-action (CTA) – 34%
- Subject Lines – 32%
You can read this Survey here or review our recent article on Email Personalization in 2022
3. Personalization
According to this survey, the only thing more important than email Personalization is content which I think goes without saying, it’s somewhat arbitrary. We all know we need to provide content in our campaign so for Acme Ecards what topped our list was Personalization.
It’s not just our research and experiences that reveal the importance of Personalized Email campaigns take a look at these statistics surrounding personalized content.
- 71% of consumers expect brands to personalize marketing content. (McKinsey & Co., 2021)
- 91% of consumers prefer personalized shopping experiences. (Accenture, 2018)
- 90% of leading marketers say personalization contributes to profitability. (Econsultancy and Google, 2017)
- 61% of people expect brands to tailor experiences to their personal preferences. (Google/Greenberg, 2018)
Talk to Acme Ecard today about how Email personalization can take your email strategy to the next level.
4. Dynamic Content
Dynamic Email Content paired with Email Personalization is an advanced tactic that many successful marketers are currently deploying in their strategy. 84% of top tier Email Marketers implement dynamic content into their emails you might ask what type of content they commonly use as dynamic, top features include order tracking, store location, dynamic imagery or UI elements you can start to see why this stands out in an inbox.
To summarize Dynamic Email content via Acme Ecard has the ability to update every time a subscriber opens an email, this type of campaign improves the quality of content by embracing interactivity.
5. Conversions
Of course, all of the above is useless without knowing how to measure if the campaign is truly successful. 41% of Email Marketers surveyed say conversion rate is the best metric for measuring which traditionally is correct but as mentioned this is declining due to companies like Apple with their recent Apple Mail Privacy Protection policy this is becoming less important.
So it’s time to dig a bit deeper into the data to get more from it the decision is determining what actions qualify for you as a conversion.
Discover more secrets of email marketing with Acme Ecard
We’re only scratching the surface read more insights below.
