Email List Segmentation can be a tricky thing if you are new to it. Here at Acme, we've put together some tips on email list segmentation. When you should do it, and how you can include it in your email marketing strategy in 2022.Your customers each have a unique build, set of interests and a …
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Personalisation isn’t just about subject lines and copy, customer retention requires companies to use customer information much more strategically. It’s time to dig deep into data, segmentation and of course, relevant creative content based on customer behaviour.
So you have been building and growing your email list, but the worst starts to happen, your engagement starts to decline and you start to receive more hard & soft bounces. Well if this sounds like you then it’s time to clean your email list.
We know every brand, industry and inbox strategy is different, but we also know there are some best practices that can be applied across the board. Acme Ecard takes a look at some of the biggest revelations from 2021.